From the Fest: Studio Talk: Kugali – Riding the Waves of a Changing World

Join us for an inspiring talk as we delve into the remarkable journey of Kugali. This trailblazing pan-African company defied conventional norms to make its mark in the digital landscape. Born with the vision of uniting Africa’s diverse cultures through online storytelling, Kugali has not only thrived but also achieved a groundbreaking milestone by collaborating with none other than Disney Animation Studios to create an original animation.

As we explore Kugali’s path to success, we’ll uncover the invaluable challenges and lessons learned. Through it all, one constant theme emerges – the art of riding the wave in a rapidly changing world. In today’s dynamic environment, where traditional rules are often rendered obsolete, Kugali’s story serves as an inspiring testament to the power of African culture, innovation, persistence, and a profound belief in the transformative potential of digital storytelling in the future of pan-African creativity. This defining aspect distinguishes Kugali from others, making it truly unique and exceptional in its own right.

Recorded from the in-person event at MAF 2023.

Guests

Hamid Ibrahim

Hamid Ibrahim is Co-Founder and Creative Director at Kugali Media, which became the first African company to close a deal with Disney Animation Studios, with its original series Iwaju.

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