Jo Redfern

Jo Redfern is a Senior Exec in content and platform strategy for IP owners and rights holders aiming to engage young people across digital platforms – Social Gaming (Roblox), YouTube, TikTok and broadcast. She has worked on Peppa Pig, also at Disney Junior, WWE and BBC Children’s.

Her experience is mainly in brand positioning, world-building & strategic opportunities for IP to scale in the transmedia age – leveraging different platforms, narratives, communities, and emerging tech. She is a co-host of the Kids Media Club podcast where she shares insights on trends in youth media and she is also Exec Producer of Cozmo & Friends, a YouTube-first series and Roblox experience both of which launched in 2022.

Her approach is insight-led, and she uses it to help make smart decisions and predict how younger generations will interact with content in the future.